Athili Sathibabu (Allari Naresh) is stingy man & a ruthless cash lender charging excessive price of curiosity at Rs.10 at each 100 on a every day rate of interest. He provides preferences to cash over relations & love. He goes to extent of shopping for his brothers share of ancestral property & then drive them away. He falls in love with beautician (Kausha) by ignoring a village belle (Vidisha) who falls head over heel for him. The remainder of the story is all about how he realizes the significance of affection & relationships.
