Malcolm is an excellent, callous businessman who's a vicious, overbearing father. Mark is the gross sales supervisor at Chamberlain Auto, the dealership that guarantees to do "No matter It Takes" to place you in a brand new automotive. However on a scorching scorching Saturday in the midst of the Phoenix summer time, Mark has an opportunity to get his personal dealership - and out from below the thumb of his father. Mark has to promote thirty-five vehicles by the tip of the day. The query: Will Mark do no matter it takes - together with betraying his gross sales workforce and himself - to get what he desires?