In 1990, SEGA, a fledgling arcade firm assembled a group of misfits to tackle the best online game firm on the earth, Nintendo. It was a once-in-a-lifetime, no-holds-barred battle that pit brother in opposition to brother, children in opposition to grownups, Sonic in opposition to Mario, and uniquely American capitalism in opposition to centuries-old Japanese custom. For the primary time ever, the women and men who fought on the entrance traces for Sega and Nintendo focus on this battle that outlined a era.