What began out as an inside joke amongst two self proclaimed weirdos in Ft. Price, Texas quickly turns into far more than they bargained for. Annoyed by the rising consumer-driven tradition, out-of-work buddies Douglass St. Clair Smith and Steve Wilcox determine to show their conservative southern ideology on its head and invent a brand new faith all their very own. Spurred on by the overreach of faith and zealous televangelists of the day, the pair concoct non secular monikers (Reverend Ivan Stang and Dr. Philo Drummond), a newly minted prophet (J.R. "Bob" Dobbs), and devise a campaign to show the conspiracy of normalcy by utilizing humor as the last word weapon.