Naagulu (Chiranjeevi), a snake charmer, falls in love with Menaka, whose adopted brother Raju (Narasimha Raju) is in love with Naagulu's cousin Laxmi (Rati Agnihotri). Naagulu's father has been feeding mixing snake poison in his meals since childhood, making Naagulu proof against any snake chunk. Each full moon, Naagulu behaves like a cobra and searches for a girl and each lady he meets dies from his poison (Wikipedia)