The characteristic documentary Looking for Mr. Rugoff is the story of Donald Rugoff, who was the loopy genius behind Cinema 5, the mid-century theater chain and movie distribution firm. Rugoff was a tough (some would say unimaginable) individual however was additionally the person who kicked artwork movies into the mainstream with outrageous advertising and marketing schemes and pure bluster. Rugoff's influence on cinema tradition in the US is inestimable, and his affect on the artwork movie business-from the studio classics divisions to the impartial movie motion to the rise of the Weinsteins-is simple. But, mysteriously, Rugoff has change into a just about forgotten determine. The story is advised by means of the eyes of former worker Ira Deutchman, who units out to search out the reality concerning the man who had such a significant influence on his life, and to grasp how such an essential determine might have disappeared so utterly.
