Felix, a younger advertiser, is down on his luck. Ridiculed by his boss and affected by unrequited love he is aware of that one thing has to alter, when the prospect of a lifetime seems fully out of the blue. He acquires "The Midas Contact" - the flexibility to beat each girl with a mere contact. Having fun with life to the fullest for a short time period, Felix shortly notices that evil forces are after his new "expertise" and "The Midas Contact" quickly will get fully out of hand.